Primary.com offers affordable kids’ clothes made from high quality fabrics in primary colors and simple styles for children sizes 0-12.

Primary was co-founded in 2015 by two busy moms, Galyn Bernard and Christina Carbonell, both Harvard Business grads and former execs at diapers.com. The duo created Primary to be a place that celebrates the best parts of childhood: simplicity, comfort, and vibrant colors for self-expression without logos, slogans, or sequins. Kids can choose from an entire rainbow, and parents will find perennial styles, available next season and next year.