They’re not trying to dress your kids for the runway. They’re helping you get them out the door.

Visit Website offers affordable kids’ clothes made from high quality fabrics in primary colors and simple styles for children sizes 0-12.

Primary was co-founded in 2015 by two busy moms, Galyn Bernard and Christina Carbonell, both Harvard Business grads and former execs at The duo created Primary to be a place that celebrates the best parts of childhood: simplicity, comfort, and vibrant colors for self-expression without logos, slogans, or sequins. Kids can choose from an entire rainbow, and parents will find perennial styles, available next season and next year.


"Focus is hard, but so important. There are always 807 things on the to-do list, but make sure you always know which three really matter."
Galyn Bernard & Christina Carbonell, Co-Founders