Custom meal plans, personalized recipes and grocery lists tailored to your individual preferences and goals.

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What kind of eater are you? Low carb? Keto? Vegan? Gluten-free? Paleo? Pescatarian? Dairy-free? A little of everything? Whatever your preferences may be, PlateJoy has a plan for that.

PlateJoy offers personalized meal plans, shopping lists, custom recipes, grocery delivery and more to help people eat healthier at home and at work. Its subscription-based service uses a detailed questionnaire to determine individual users’ preferences, health issues, dietary restrictions, and other considerations.

Based in San Francisco and founded in 2012 by Christina Bognet, an MIT neuroscience graduate who successfully lost 50 pounds by modifying her diet, PlateJoy aims to make healthy eating easier and more sustainable through personalization technology.

In September 2021, Platejoy was acquired by RV Health, a leading consumer health and wellness platform under the Red Ventures umbrella that includes,,,, and