While the average American woman wears a size 16 or 18, women in this category have a dearth of options available in larger-size apparel.  ELOQUII addresses this vast and underserved market by offering stylish, wearable and affordable clothing, shoes, and accessories for every season and occasion.

Based in Columbus, Ohio, ELOQUII was originally a brick-and-mortar retailer owned by the Limited, which discontinued the brand in 2013. It found new life with founder and chairman John Auerbach and CEO Mariah Chase, fashion executives with extensive backgrounds in design and e-commerce, who reinvigorated and re-launched the brand in 2014.

In October 2018, Walmart acquired Eloquii for a reported $100 million. Read the article.