Winning social media strategies for D2C companies

The iOS changes to privacy implemented in 2022 are making a significant impact on consumer companies. While these changes are protecting our privacy, they’re also raising the cost of acquisition of bringing in customers, and making it more difficult for brands to market their products and services. What are some of the digital strategies that are working for direct-to-consumer companies?

GingerBread Capital Partner Katherine Rice explored that question with two GBC portfolio company founders who are building their #BrandPower on social media, during a panel discussion at SXSW2022 in Austin, Texas.

Nathan Kondamuri is co-founder and co-CEO of Pair Eyewear, which is revolutionizing the eyewear business with its fashionable, customizable eyeglasses that feature interchangeable “toppers” that instantly create new looks and make wearing glasses fun, for both kids and adults. Nathan and his co-founder and co-CEO Sophia Edelstein started their business while both were students at the Stanford Business School.

Jenna Werner is co-founder and co-CEO of Harper Wilde, the Venice, California-based direct-to-consumer brand disrupting the $16 billion intimate apparel industry with its mission to “take the B.S. out of Bra Shopping.” Jenna and co-founder and co-CEO Jane Fisher met and began envisioning their startup while pursuing MBAs from The Wharton School at the University of Pennsylvania.

Listen in to the complete discussion here.

Below are a few key takeaways from the panel.

(Thanks to, whose platform makes transcription and excerpting easy to execute.)