Superstar women founders of Zola, Tala & others team up to connect more women-led start-ups with investors

“Our average customer is a 26 to 34-year-old woman. That demographic is not hugely represented in the VC industry. It’s been a long time since many investors were married themselves and it was tougher sell than, say, a photo sharing app.”

– Shan-Lyn Ma, CEO, Zola

Zola‘s Shan-Lyn Ma recalls the challenges in the early days of pitching her one-stop wedding planning and registry start-up, which sparked little interest in the predominantly male investment scene.

Five years later, Zola, a company in the GBC portfolio, is going gangbusters and recently closed on $100 million in its latest round of venture financing.

Now, Ma will lend her business savvy and expertise to other women leading start-ups in a new initiative designed to mentor and connect more women entrepreneurs with investors and advisors to help grow their businesses.

Launched by Female Founders Fund (F3), a venture capital firm that invests in women-led companies (GingerBread Capital is a backer of F3), the new Venture Partner Program also includes Tala founder Shivani Siroya (another company in the GBC portfolio), Stich Fix founder Katrina Lake, Care.com founder Sheila Lirio Marcelo, and Gixo co-founder Selina Tobaccowala.

Read the full story in Business Insider.