Rockets of Awesome is an online personalized  shopping service and vertical apparel brand that was created to simplify the lives of parents by re-imagining how they shop for kids.

Rockets of Awesome was launched in 2016 by Rachel Blumenthal, the mother of two small children and a serial entrepreneur.  Her online service designs and hand-picks high-quality clothes using algorithms to send personalized boxes right to their subscribers’ doors four times a year. Designers create on-trend pieces for girls and boys (sizes 3-12) that can be worn every day. Every piece is soft, comfy, and made from durable fabrics with most priced between $16 to $38.

To use the service, subscribers fill out a questionnaire about their kids’ sizes and style preferences. A Rockets of Awesome curator then compiles a box of clothing items the subscriber can review online. After the box is delivered, the subscriber selects what to keep and pay for. What they don’t want, they simply send back (with free delivery and return shipping included).