Perksy is a consumer research platform that allows brands to reach younger audiences with fun and engaging surveys that reward them for their answers. The platform allows brands to create custom research questions, reach targeted audiences via social media platforms, and get detailed, real-time analytics. Its mobile-first surveys are content-rich and fully customizable, and drive research with younger audiences at a much larger scale than traditional market research methods.

Perksy, launched in 2018, was founded by 28-year-old Nadia Masri, a Toronto native, graduate of the Harvard Extension School and serial entrepreneur who started her first business during her freshman year in college. A bout with meningitis gave her a renewed sense of urgency and propelled her into start-up mode:

“I think people are so concerned with timing, being the right time for you to launch your business or start that blog or write that book…that they’re not just doing it,” she recently told Forbes. “I don’t know if I would have just packed my bags, moved to San Francisco and started building Perksy had I not had the experience of meningitis.

“Because the recovery from that taught me that now is the time to do what you want to do.”