Before you start raising funds for your business from outside investors, seriously consider the pressures and expectations that you'll be taking on. Incredible Health's Iman Abuzeid provides exceptional insights and guidance that every founder should read before proceeding.

Venture capital investing might seem more like an art than science. But we don't just "go with our gut" or first impressions, no matter how impressive the founder's pitch deck is. Our diligence includes questions in five key areas that every potential investor should get the answers to first.